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The Picture Superiority Effect (PSE)

Copywriting & Content, Information Architecture, User Interface

12th August 2019

We remember items observed as pictures better than those we observe as words, especially when recalled at a later date....

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Serial-position Effect

Information Architecture, UX Design

9th August 2019

The next time you look at a series of items – regardless of what it is – cats, goats, or fridges,...

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Hick’s Law

Information Architecture, User Interface, UX Design

6th August 2019

The more options you have, the longer it will take you to make a decision. To minimise the amount of time it takes the...

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Peak-end Rule

Interaction Design

28th July 2019

An experience is judged on the most intense point, good or bad, and the endpoint....

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Artificial Waiting / Labor Illusion

Interaction Design

26th July 2019

Artificially prolonging the time taken for a process to be completed. An example of how this process could be employed,...

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Figure and Ground

Gestalt Principles

26th July 2019

Applying real-world depth perception to UX, an element is in the foreground (figure) and others in the background...

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Principle of Proximity

Gestalt Principles

26th July 2019

Grouped elements, arranged in what is interpreted as a pattern, are considered part of a unit. And, as part of that...

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Principle of Closure

Gestalt Principles

26th July 2019

We complete the incomplete. When confronted with an irrational shape we try to rationalise it. When looking at a...

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Principle of Continuation

Gestalt Principles

26th July 2019

When we see the shape of an element inclined in a particular direction, we tend to complete it. We visually interpret...

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Principle of Similarity

Gestalt Principles

26th July 2019

Visually similar components within an object will be perceived as groups. Similarities can originate from features...

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