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User Interface

Cognitive Fluency

Accessibility, Interaction Design, User Interface, UX Design

13th September 2019

Cognitive fluency describes our preference for information that is easier to process over that which is more difficult...

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The Picture Superiority Effect (PSE)

Copywriting & Content, Information Architecture, User Interface

12th August 2019

We remember items observed as pictures better than those we observe as words, especially when recalled at a later date....

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Hick’s Law

Information Architecture, User Interface, UX Design

6th August 2019

The more options you have, the longer it will take you to make a decision. To minimise the amount of time it takes the...

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