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Information Architecture

The Picture Superiority Effect (PSE)

Copywriting & Content, Information Architecture, User Interface

12th August 2019

We remember items observed as pictures better than those we observe as words, especially when recalled at a later date....

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Serial-position Effect

Information Architecture, UX Design

9th August 2019

The next time you look at a series of items – regardless of what it is – cats, goats, or fridges,...

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Hick’s Law

Information Architecture, User Interface, UX Design

6th August 2019

The more options you have, the longer it will take you to make a decision. To minimise the amount of time it takes the...

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