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Artificial Waiting / Labor Illusion

Comments (0) Interaction Design

Artificially prolonging the time taken for a process to be completed.

An example of how this process could be employed, would be to reassure users, during a UX stress point, that their device, and app, are hard at work for them. For example calculating your tax bill after you’ve completed a series of forms, a short delay would be more reassuring to the user, than an instant result.

This study shows that when applications signal they are exerting effort, user satisfaction increases, compared to experiences that return identical instantaneous results.

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