The more options you have, the longer it will take you to make a decision.
To minimise the amount of time it takes the user top make a decision we reduce distractions, such as images, buttons, and links. We can also reduce unnecessary distractions by using effective categorisation, and a clear information architecture.
Probably the most obvious application of Hick’s Law is on landing pages, where distractions are typically minimised to just headline/sub-headline, inspirational imagery, a short block of benefit-related copy, and a Call to Action (CTA) button.
A common method of reducing user distraction is to break menu options down into smaller groups using categories, for example in a mega menu. Or by breaking a long form down into multiple steps or stages, rather than displaying all of the form fields on a single page.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.Antoine de Saint-Exupery