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Hick’s Law

Comments (0) Information Architecture, User Interface, UX Design

The more options you have, the longer it will take you to make a decision.

To minimise the amount of time it takes the user top make a decision we reduce distractions, such as images, buttons, and links. We can also reduce unnecessary distractions by using effective categorisation, and a clear information architecture.

Probably the most obvious application of Hick’s Law is on landing pages, where distractions are typically minimised to just headline/sub-headline, inspirational imagery, a short block of benefit-related copy, and a Call to Action (CTA) button.

A Samsung landing page with unnecessary distractions removed, Fit’s Law is also employed, where top-level and second level categories are utilised, allowing the user navigate quickly to target pages. (Source www.samsung.com)

A common method of reducing user distraction is to break menu options down into smaller groups using categories, for example in a mega menu. Or by breaking a long form down into multiple steps or stages, rather than displaying all of the form fields on a single page.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Antoine de Saint-Exupery

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