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Principle of Closure

Comments (0) Gestalt Principles

We complete the incomplete. When confronted with an irrational shape we try to rationalise it.

When looking at a complex arrangement of individual elements, humans tend to first look for a single, recognisable pattern. (Rutledge A, 2009)

The WWF mark – even though the image is incomplete, the human mind completes the shape so it sees a panda. 

In interface design, this innate desire to complete objects and shapes is leveraged on mobile devices, where space is limited. Horizontal lists are intentionally clipped to encourage users to scroll horizontally to view more content.

Principle of closure in the Google Play store, category listings and cards are intentionally clipped to encourage horizontal scroll to further content. 

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